Inside Purye Clothing

Our business model

What do we do?

Purye Clothing has been established by two friends - Niklas and Jon. 

In 2021 Jon got a job offer in Helsinki and had to leave the company, because his new job was so time consuming.

Today Purye Clothing is ran by Niklas and Emil. 


Purye Clothing gives old sails a second life.

We heard that sails that cannot be used in sailing, are being dumped. Even when the material is clean and in a good shape, it gets thrown away - only because it’s no longer being used for its initial purpose. We saw this as a great opportunity for waste optimization on a local scale.  

Today we’re producing different kinds of products of recycled sails, including tote bags, weekend bags and toilet bags. Each sail comes with a rough texture, thanks to the hundreds of hours spent in exposure to sun, wind and salt water. These factors imbue each product of Purye Clothing with something special.  

When we get an idea for a piece of clothing or accessory, we sketch a picture of it and pass on the details to our designer/seamster, Janne. We are in a great relationship with him and his workers, which helps us to get exactly the product we have in mind. 

All our products are handmade in in a small factory in Sastamala. When they are ready, they get embroidered by us here in Turku. 


We have noticed that our business is quite season based, since a lot of our customers are using our products in the summer, when heading for sailing trips. Therefore we have been using the winter time effectively for new product-planning. In other words, we strive to prepare new products in good time before the high-season.  

Our goal is to create products that we love ourselves, and thereafter hope that others will love them too. We believe that fashion doesn’t have to be complicated either. These white pieces of material are ideal - clean, high-quality and ageless.

You could say that Purye Clothing is for everyone whose heart beats to the archipelago. 

Purye Clothing 

Every sail gets a new chapter.